Click each thumbnail to view e-blast campaigns in full.
Various e-mail marketing campaigns for new product launches, sales, giveaways and flash sales for Pine & Plastic, a handmade designer accessories brand I help to co-found and bring into such retailers as Anthropologie, Flight001, and internationally in less than 1 year. Click each e-blast campaign to see in full.
The accessories brand hand-makes and hand-paints every accessory, primarily fully lined tote and makeup bags. The idea here was to convey the extreme passion, attention to detail, and master-skill put into every brush stroke and stitch, conveying that although the items were handmade, they were of the utmost quality as straight off a high-end runway. Thus, setting each accessory, and the brand at large, apart from other DIY-brand products. It told each customer, that after clicking “purchase,” they left with a one-of-a-kind, modern, wearable-piece-of-art .