Project
Take DIY , handmade Etsy sold business and turn it into a handmade designer accessories brand with high e-commerce, pop-up shop, and wholesale traffic.
Concept
I did this by conceptualizing and introducing new branding, logo and voice. The brand was then recognized as having a distinctive point of view, modeled after luxury fashion brands. I scouted high-end, full-spread magazine-like locations that served as backdrops for the brand paid ads, marketing, lookbook and social-media campaign collateral. These ads (shot by fashion photographer, Petya Shalamanova) were used for various social media and homepage slider marketing campaigns for new product launches, sales, giveaways and flash sales for Pine & Plastic, a handmade designer accessories brand I help to co-found. The brand’s mission of turning handmade into luxury was achieved. Its handmade and hand-painted totes, makeup bags and other accessories were quickly picked up by major retailers Anthropologie, Flight001, and internationally in less than 3 months of re-branding.
Client
+ See more of my work for this brand
>> I wrote and branded targeted-audience marketing e-newsletter campaigns and all homepage sliders.
>> I conceived, designed, and wrote all social media posts on Facebook, Twitter + Instagram.
>> I handled all public relations.
